When considering how we would attract an audience to watch our film, looking at other film openings helped. By looking at other film openings we could see what generic conventions were included to encode the genre for the audience.
Another helpful aspect of watching other film openings of a similar genre meant we could determine what sort of content should be included in the opening two minutes as we don't want to give away the entire narrative however we want there to be enough in the opening for the audience to want to see the rest of the film.
Using non-diegetic music in the opening also highlights to the audience the genre of the film which will attract the audience and make them want to continue watching because if the genre of the film opening is too ambiguous then the audience may not be able to follow what's happening and they may not want to sit through the rest of the film.
Using the uses and gratifications theory attracts an audience that will enjoy a thriller film, this means that they will be active in watching the film and want to predict the storyline however in order to do this we would need to include generic conventions that could be linked and encoded into signs for the audience to decode. This is used i lots of thriller film openings.
-Makenzie
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